Launched in 2018, Trade Coffee unites the nation’s top roasters directly with drinkers, offering 400+ roasted-to-order coffees shipped directly to customers doors.
Opportunity
After a successful launch, Trade understood that creative would unlock their next phase of growth on paid social. With the internal creative team booked on different projects, Trade partnered with Narrative to increase the volume of paid social video creative expertise and production.
Strategy
In the first 8 weeks, Narrative launched 7-rounds of testing focused on testing 15 different elements across 5 styles of video creative:
- Explainers / How it works
- UGC
- Testimonials
- Stop Motion
- Gifting
Samples from Round 1:
Samples from Round 2
“Narrative’s creative process is so fast and effective it allowed us to fast track 2 years of learnings in just 2 months. They are at the top of the game.”
— Eric Girouard, Co-founder of Trade
Results
200
Videos created
8
Weeks
33%
Improved CPA
